Macy's dedication to quality food is highlighted through its consortium of national celebrity chefs including Todd English, Wolfgang Puck, Cat Cora, Rick Bayless, Tom Douglas, Andrea Immer, Marcus Samuelsson, and others. The Macy's Culinary Council is focused on bringing the finest quality food and beverage options to the Macy's environments.
In order to further highlight the Culinary Council, Shea worked with Macy's to design an environment called Signature Kitchen that would feature a small grouping of fast casual concepts that showcase the individual chefs' personal menus and products.
Shea designed a prototype featuring three individual concepts that are united by Macy's signature look, including quality finishes, fabrics and lighting, but it also allows each chef's brand to stand out with customized materials, graphics and signage. As Macy's implements the Signature Kitchen concept throughout the country, they will choose which chef concepts to include based on various demographics.
The first Signature Kitchen concept was unveiled in South Coast Plaza in Costa Mesa, California, in late 2008. It features CCQ by Cat Cora, La Brea Bakery by Nancy Silverton and Marc Burger by Marcus Samuellson. Macy's plan is to roll out Signature Kitchen in multiple stores nationally, featuring varying chef concepts in each location.